Why do some people (mainly in marketing) attempt to 'simplify' common terms on the web? They treat all users like
imbeciles. In attempting to simplify things they actually complicate them instead.
A recent example was a system that allowed users to 'tag' content. The marketing
Muppet's said we shouldn't be using the word tag because of:
- 'what the hell's a tag?'
- 'users won't understand what tag means'
- 'are we talking about dog tags or price tags?'
so, guess what? they renamed all references to tags in the
UI to 'labels'. Fair enough if they'd used keywords instead of tags but labels? They seem to think tags is a technical thing? Most of the web use tags or keywords so why confuse users?
oh, and if you use Blogger.com it looks like the same
Muppet's have been involved with this system as they call tags 'Labels'.
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